Ricky Warrik
Director, Finance, Operations & Logistics
Ricky Warrik has spent 40 years building businesses, and the last several building Hedgehog Kids from the ground up. As Director of Finance, Operations and Logistics at FashionIsta Global Pvt Ltd, he turns a good idea for a children's clothing line into a company that actually delivers — fabric sourcing, vendor relationships, supply chain, and the numbers that keep it all honest.
That grounding comes from decades spent forging partnerships with fabric vendors and manufacturing units across India, learning firsthand what separates a garment that merely looks good from one that survives a child's day — the running, the washing, the wear. Ricky is a certified Six Sigma Green Belt, and that discipline runs through how Hedgehog Kids operates: standard operating procedures that are actually followed, quality checkpoints built into every stage of production, and a habit of measuring rather than guessing.
His responsibilities cover the parts of the business customers never see but always feel: fabric arriving on schedule, supplier promises matching what actually ships, finances structured for real growth, and logistics that run without the delays common in Indian e-commerce. It's unglamorous work, and Ricky is the first to say so — he cares far more about whether a hoodie's seams survive fifty washes than about talking up the process.
That practicality shapes his view of the brand's mission too. Hedgehog Kids exists because Indian parents shouldn't have to choose between international quality and a fair price. Ricky has seen both sides — the European boutiques FashionIsta Global has long supplied, and an Indian market that rarely got direct access to that same standard. Selling directly to parents, without middlemen, is how the price stays fair without the quality slipping.
Ricky holds a graduate qualification and works to one rule: solve the problem, verify the fix, don't move on until it holds. It's a large part of why Hedgehog Kids can promise quality it stands behind, shipment after shipment.
